- 1. Content is king, contacts are queen.
- 2. Media will all be focusing more on monetization of (sometimes: hidden) digital assets.
- 3. Subscription models for premium features and services will blossom.
- 4. Filesharing will, in all kinds of disguises, remain a main driver of social media’s success.
- 5. The most successful communities and social media that don’t have a sustainable revenue model can be acquired relatively cheaply.
- 6. Big American communities will focus on monetizing non U.S. traffic.
- 7. Identity portability (as in single sign-on) and profile portability will be war grounds.
- 8. More traditional media will all have to implement strategies on how to aggregate content from social softwares and social media.
- 9. Therefore traditional media have to build partnership strategies for the technologies and services they can’t or dare not develop themselves.
- 10. Aggregation services require (better) filtering technologies.
- 11. Almost all media can increase traffic and stickiness by integrating (better) communication tools.
- 12. Content, features and services will become more and more location aware.
- 13. More things we do over IP must fit “all screens”.
- 14. Media that help advertisers to target better, and to optimise results, will thrive.
- 15. RSS will play a more important role in all kinds of content distribution and aggregation.
- 16. RSS will e.g. be seamlessly integrated in all kinds of aggregation models for social media and in (multimedia) advertising models.
- 17. Personal (live) video (mainly through mobile2web) will gain popularity.
- 18. Social networking goes mobile.
- 19. M-commerce will soar.
- 20. App stores will soar.
- 21. Display advertising will further decrease, except for ads targeted smartly to the affluent.
- 22. Brands will focus more on non-traditional exposure, as in sponsoring, content creation and community building, tool facilitation.
- 23. Advertisers will force media to accept CPA and CPT models above CPM and CPC.
- 24. Business intelligence and analytics will get much more attention.
- 25. Social impact and commitment will become research parameters.
- 26. Technologies that help to optimise online marketing will thrive.
- 27. Me-commerce, social shopping and collaborative buying will grow considerably.
- 28. Online video advertising will gain considerable market share.
- 29. Concerns about online privacy will frustrate full deployment of smart targeting technologies.
- 30. Consumers will demand greener IT from their online information and service providers.
