In Russia over 46 million people used the Internet in 2010 comprising 33% of the total population according to Euromonitor which defines internet users as those using the internet from any device (including mobile phones) in the past 12 months and generally covers users between the age of 15-74. The Internet is a powerful channel in Russia for advertising goods and services while promoting your brand or reaching your end buyer via contextual advertising.

Yandex, a Russian search engine (also operating in Ukraine, Belarus and Kazakhstan) has a average search market share for 2010 of 64%.

Yandex offers advertisers a sophisticated service for placing text ads on both its search result pages and millions of pages on its advertising network, in total showing ads to over 30 million people daily. The Yandex.Direct Advertising Network covers various business spheres, from construction to banking, and diverse areas of interest. Yandex.Direct allows for targeting by location (down to city level) and by timing for ad exposure, along with thematic and behavioral targeting on partner sites.

Yandex also offers display ad placement on the pages of its most popular services, such as Mail, News, Weather, Traffic, Market etc, as well as on the Home Page - a single placement that will bring you 13 million unique views daily!

Yandex has English-speaking professionals who can advise you on the most effective campaign strategy for your business and help you set-up the process that brings potential customers to your site. An English-language log-in system is available that lets you monitor the campaign in real time. It enables you to track visitors, expenditure and set up goals.

Online campaigns with Yandex are perfect for a sales-push to a specific audience or for company branding. If you are looking to make boost your sales and company recognition in Russia, Yandex is the answer!

Tuesday, June 21, 2011

Russia: Advertising on Yandex

Saturday, March 21, 2009

A Case Study on Strategy :Yandex Resist Google's World Domination