Google Local Service Ads Display Pricing Estimates for Specific Locations
Google has recently announced a new feature for its Local Service Ads (LSAs) that allows advertisers to display pricing estimates for their services in specific locations. This feature aims to help users compare different providers and find the best value for their needs.
LSAs are ads that show up at the top of Google search results when users search for local services such as plumbers, electricians, locksmiths, etc. LSAs are different from traditional Google Ads because they only charge advertisers when they receive a phone call or a message from a user, not when their ad is clicked.
With the new pricing estimates feature, advertisers can set up different prices for different areas or zip codes where they offer their services. For example, a plumber can charge more for a service in an urban area than in a rural one. Users can see these prices by clicking on the "View price estimates" link below the LSA.
Google says that this feature will help users make more informed decisions and reduce the number of calls or messages that are not relevant to the advertiser's service area or price range. Advertisers can also benefit from showing their prices upfront and attracting more qualified leads.
To use this feature, advertisers need to have an active LSA campaign and enable the pricing estimates option in their Google Ads account. They also need to provide Google with their service area and price information through a spreadsheet or an API. Google will then review and approve the prices before displaying them on LSAs.
The pricing estimates feature is currently available in select markets in the US and Canada for some service categories such as plumbing, HVAC, locksmiths, etc. Google plans to expand this feature to more markets and categories in the future.
