Wednesday, April 1, 2009

All Technology predictions for 2009, and beyond

  • A.J. Kohn, 2009 Internet and Technology Predictions on Blind Five Year Old
  • 1. Facebook Becomes A Portal
  • 2. Identity Systems Fail
  • 3. Video Advertising Succeeds
  • 4. Microformats Go Mainstream
  • 5. Banner CTR Becomes Obsolete
  • 6. RSS Adoption Spikes
  • 7. Kindle 2.0 Flops
  • 8. Google Search Share Stalls
  • 9. FriendFeed Surpasses Twitter
  • 10. Someone ‘Dies’
  • Jo Best, Five tech predictions for 2009 on Silicon.com
  • 1. The rise of 'free as in beer' software
  • 2. iPlayer ushers in the death of the TV licence
  • 3. Big boys feel the pain
  • 4. Google reveals another surprise
  • 5. Mobile broadband beats fixed
  • Jeremy Liew, Consumer Internet predictions for 2009 on Vator
  • 1. Consumers seek cheap thrills
  • 2. Trading real money for virtual goods
  • 3. Web 2.0 leaders pull further away from the pack
  • 4. on line ad prices continue to fall, alternatives help make up some of the ground
  • 5. Getting serious about monetizing non U.S. traffic
  • Dion Hinchcliffe, The Top Internet Predictions for 2009 on Social Computing Magazine
  • 1. Site mergers/acquisitions for some of the weaker social network platforms
  • 2. Stronger push towards identity portability and friend (social graph) portability.
  • 3. The future of social media is user's owning their data, deciding who to send it to.
  • 4. Companies finally building for revenue in the social and any other space on line.
  • 5. Social Media will cease to be such an 'experimental' field in marketing and will start to become part of the main core of good campaigns.
  • 6. The opening of social networks so that they can exchange profiles, social relationships, and applications.
  • 7. Social media in 2009 becoming more and more accessible to mainstream audiences.
  • 8. Much richer integration of location-aware services with a variety of devices.
  • 9. Collaborative mapping - people working together with friends and colleagues to build shared maps of places they care about.
  • 10. Location based services will proliferate and become more useful to the end user.
  • 11. We'll see the tech take shape and make more money in 2009.
  • 12. Aggregation services will change from just drinking from the fire hose to become very specific aggregation tools, perhaps with very specific use cases.
  • 13. The pace of evolution may really slow down by comparison, but the user experience will be far better.
  • Ori Fishler, Top 5 Web Technology Trends for 2009 on Edgewater Technology Weblog
  • 1. Actionable Web Analytics as part of Enterprise BI and Dashboards.
  • 2. Phone Browser Compatibility
  • 3. Location based services
  • 4. Increased reliance on open source infrastructure products and technologies
  • 5. Free is always a powerful word. Strong and reliable open source environments allow
  • Richard MacManus et al., 2009 Web Predictions on ReadWriteWeb (added 2008-12-31)
  • 1. Twitter announces they have a plan to make money.
  • 2. New real-time web app launches that integrates Twitter, FriendFeed & more.
  • 3. Professional twitterer becomes a real job.
  • 4. Twitter will start to embed advertising into its users streams.
  • 5. Twitter will be acquired (probably by Facebook).
  • 6. Twitter is going to continue to grow and eventually get acquired, while Facebook is going to see further decline.
  • 7. Facebook signs up to OpenSocial.
  • 8. Facebook will continue to surprise.
  • 9. Big companies will have incentive to give OpenID more support because of Facebook's domination.
  • 10. Facebook Connect becomes new de facto way to login to web sites.
  • 11. Facebook Connect authentication will become dominant method.
  • 12. Facebook has one security incident too many, leading to a decline in popularity.
  • 13. Microsoft will double-down on its Facebook investment, garnering more control of the company - and more access to the data.
  • 14. Microsoft resurrects WebTV after buying out Netflix.
  • 15. Microsoft will launch a competing platform with Apple's App Store.
  • 16. Microsoft releases a cool online version of Office, but then Google releases an amazing new version of Google Docs.
  • 17. Gmail will be the de facto login credential on the Web.
  • 18. Google Reader gets themes.
  • 19. The browser wars will further heat up.
  • 20. Google Chrome adds plugins....
  • 21. Google backlash begins.
  • 22. Google will finally offer a comprehensive online storage solution and some kind of travel product.
  • 23. Google loses goodwill, Yahoo gains.
  • 24. Yahoo sells to a big media company, but it won't be Microsoft.
  • 25. Amazon will further strengthen its position in the cloud computing market.
  • 26. eBay oscillates between break-up and acquisition; it will eventually be acquired by Amazon.
  • 27. The usual suspects will remain unacquired in '09: Digg, Twitter, Technorati. The one that does get bought is FriendFeed - by Google probably.
  • 28. Lifestreams will continue to evolve.
  • 29. iTunes adds social networking features; but it's still a closed development system.
  • 30. If Apple finally enables its push server, mobile social networks and geolocation enabled apps will become a major topic.
  • 31. New iPods released...now with VOIP app built-in.
  • 32. New iPhone is released with video recording capabilities.
  • 33. One of the major gaming platform companies will acquire iPhone development shops to corner the market on iPhone gaming.
  • 34. Under pressure from iPhone, Android, Symbian, and RIM; Windows Mobile will attempt to reinvent itself.
  • 35. Digg still not acquired by anyone.
  • 36. Lifestreaming apps like FriendFeed will remain niche products.
  • 37. Mixx concentrates on usability and starts gaining ground on Digg.
  • 38. LinkedIn will grow in the public's consciousness and grow their revenue dramatically.
  • 39. Apps that do filtering, inferring and recommendation have a great year.
  • 40. The value of data portability and single sign-in becomes unmistakable after a privacy breach.
  • 41. Consumer and regulatory backlash make online privacy into a key differentiator for major players.
  • 42. Have cake and eat it too solutions will emerge as a strong option.
  • 43. Exciting new open source projects will emerge and grow.
  • 44. More contextual browsing technologies will hit the market.
  • 45. Streaming web video to the living room will go mainstream.
  • 46. P2P shows value for reducing cost of server farms.
  • 47. VCs jump onto the SAAS bandwagon, but most ventures don't need the cash.
  • 48. 2009 will be like 2002 for raising money or exiting.
  • 49. More Indian start-ups go global with price-smashing strategy.
  • 50. Health web apps start getting attention from mainstream people and media.
  • 51. Netbooks stay hot...get lighter, faster, thinner, line between notebooks and netbooks blurs.
  • 52. Media properties prominently experiment with different and innovative types of online advertising.
  • 53. One or two interface developments will blow us away.
  • 54. Out of work journalists band together and create some killer blogs.
  • 10 Predictions for the Internet for 2009 on Trade Radar (added 01-01-2009)
  • 1. More blogs!
  • 2. Google will continue to dominate.
  • 3. Linked-In will soar as waves of unemployed try to bolster their personal networks.
  • 4. Amazon will take its place beside Google as one of the two technology leaders on the Internet.
  • 5. Facebook will surpass MySpace in unique traffic and begin to pull away.
  • 6. E*Trade will be acquired.
  • 7. Advertisers will push publishers to accept CPA versus CPC.
  • 8. With location awareness becoming ubiquitous, anonymity on the web will be degraded.
  • 9. Monetization of certain popular sites will stall.
  • 10. Yahoo will sell its search capability to Microsoft and Google will buy what's left.
  • Ryan Lawler, Contentinople's Top 10 Predictions for 2009 on Contentinople (added 2009-01-03)
  • 1. Hulu will hit 1 billion streams worldwide
  • 2. Online video ad units will look more like broadcast units
  • 3. Users will start to ditch pay TV for broadband
  • 4. Behavioral ads will be 'targeted' by Congress
  • 5. CDN consolidation will begin in earnest
  • 6. Digital 3-D will go mainstream
  • 7. Twitter will pull in 'significant' revenue
  • 8. Online ad spend will start catching up to eyeballs
  • 9. Royalty issues will kill streaming music sites
  • 10. Internet video will be stuck on PCs - for now
  • Mary Meeker,Technology / Internet Trends [PDF] on MorganStanley.com (added 2008-01-05)
  • 1. Undermonetized Internet Usage Growth Drivers – Video + Social Networking + VoIP + Payments
  • 2. Broadband + Mobile + Internet = Especially High Global Growers
  • 3. Lots of Retail Share to Gain Amazon.com Should Continue to Gain Share USA; Online Penetration = 6% and Rising
  • 4. Lots of Ad Share to Gain $288 Per Home vs. $818 for Newspapers Implies Upside
  • 5. Search Should Continue to Become More Important
  • 6. While CPMs / CPCs May be Under Near-Term Pressure, If Targeting / ROI
  • 7. Continue to Improve (as they should) There Should Be Long-Term Upside
  • 8. Best News = History Proves That Ads Follow Eyeballs, It Just Takes Time
  • Sharon Besser, One 2009 Prediction you can count on on Imperva Blog (added 2008-01-05)
  • 1. Companies with cogent business models that provide consumer value should survive / thrive
  • Stanley Tang, 5 Internet Marketing & Social Media Predictions For 2009 on Stanleytang.com
  • 1. Twitter Will Get Bought Out
  • 2. Mobile Applications Will Take-Off
  • 3. A New Tool To Help Us With Organization
  • 4. Videos - Interactive And Live Streaming
  • 5. Social Media Continues To Grow
  • Jeff Nolan, 2009 Predictions on MyVenturePad (added 01-01-2009)
  • 1. Consumers re-evaluate the notion of value.
  • 2. Word of mouth marketing increases in importance.
  • 3. A major American city will be without a daily newspaper.
  • 4. Advertising as a primary business model for consumer web services will be abandoned.
  • 5. Enterprise software nuclear winter
  • 6. What SMB gives, SMB takes away
  • 7. Role of government in business
  • 8. Younger employees will simply be thankful to have a job
  • Adam Weinroth, Nine E-Commerce Predictions for 2009 on Shop.org
  • 1. Real-Time Customer Service
  • 2. Communal Conversion
  • 3. TWOM = Trusted Word of Mouth
  • 4. E-Commerce Sovereignty
  • 5. Focus on Per-Customer Value
  • 6. Widespread UGC
  • 7. Growth Through Accountability
  • 8. International Intensity
  • 9. User Experience Innovation
  • What’s coming in on line retail and technology on Guidance.com
  • 1. Mobile will NOT be the killer app for eCommerce…
  • 2. The lines between on line and offline shopping will blur
  • 3. Consumers will create their own personal shopping malls
  • 4. “Smart” retail sites will treat shoppers as individuals
  • 5. Commerce will become even more collaborative
  • 6. The next wave for video? Customer reviews
  • 7. Configuration: beyond the product, configure the entire purchase
  • 8. Use tweets to capitalize on buzz
  • 9. Corporations will “become” social
  • 10. People might increasingly turn to social networks
  • 11. Retailers will need to have someone (or a team) designated to be the “personality” of the company on line


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